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New Ichiban - Steakhouse in Huntsville, Alabama

New Ichiban

4.2 (519 reviews)

4851 Whitesburg Dr, Huntsville, AL 35802

Japanese restaurant
Asian restaurant
Sushi restaurant

About New Ichiban - steak house in Huntsville, Alabama

Shopping-center stop for a full Japanese menu including hibachi-grilled fare & sushi in cafe digs.

Customer Review Summary

The quality of food at New Ichiban is generally praised for consistency and diversity, with standout dishes like sashimi and hibachi. However, some customers reported dissatisfaction with specific items, such as spongy chicken that was largely uneaten by diners. A recent visit prompted complaints about the quality of takeout, with some favorite dishes noticeably altered. Service experiences varied; while some guests enjoyed attentive and friendly staff, others described poor service, including a lack of a dedicated bartender and unclean conditions in the bar area. Overall, though many appreciated the hibachi experience and atmosphere, other reviewers noted incidents that marred their enjoyment, such as a disinterested manager and burn injuries caused by the cooking. Consumer experiences are mixed, leading to hesitation about returning.

Key Features

Service options

  • No-contact delivery
  • Delivery
  • Takeout
  • Dine-in

Highlights

  • Fast service
  • Great tea selection

Popular for

  • Lunch
  • Dinner
  • Solo dining

Accessibility

  • Wheelchair accessible entrance
  • Wheelchair accessible parking lot
  • Wheelchair accessible restroom
  • Wheelchair accessible seating

Offerings

  • Alcohol
  • Beer
  • Cocktails
  • Hard liquor
  • Healthy options
  • Vegetarian options
  • Wine

Dining options

  • Lunch
  • Dinner
  • Dessert
  • Seating

Amenities

  • Bar onsite
  • Restroom

Atmosphere

  • Casual
  • Cozy
  • Trendy

Crowd

  • Groups
  • Tourists

Planning

  • Accepts reservations

Payments

  • Credit cards
  • Debit cards
  • NFC mobile payments

Children

  • Good for kids
  • High chairs
  • Kids' menu

Parking

  • Free parking lot
  • Free street parking

Customer Reviews

Rating Distribution

4.2 out of 5
5
321
4
83
3
44
2
25
1
46
Based on 519 reviews

Flump

1 year ago

Quality is exactly the same every time— amazing. I have eaten here over 30 times at this point and I love the wide variety of options. From sashimi to hibachi everything has always been great. I think the only thing I can say negatively about this restaurant is the water tastes weird. Idk if it’s the filter or if the sanitizer water remains in these cups or what but the taste is little off putting. Great place for special occasions also!

Ethan Stamer

The chicken was so spongy and disgusting. There were a total of 9 people at our table that got the chicken and 8 of them didn’t eat it. We told the staff, and the manager insisted on arguing with us and said it’s just “tender.” Absolutely not, I’ve never had chicken that bad especially at a restaurant this expensive. The restaurant also refused to take the chicken off our bill even though no one ate it. Never again with this cheap garbage Kobe’s knock off.

C S

Has something changed in the last year? We decided to give it another go tonight and not only was our take out just not great quality, but our normal orders were completely different. My favorite Kani Salad was so bad, it even looked bad, like a totally new item.

Tina Cooper

1 year ago

Exploring for good Japanese or Asian food and came across this place in Huntsville! I ordered a Nabeyaki Udon soup and my friend got shrimp bento box. The flavor was good overall. The service was exceptional and the bathrooms are very clean and spacious. (Not sure why this means a lot to me but considering most Asian places even Mexican bathrooms in this area needed more up-keeping I guess)

Gina “Huntsville Realtor” Terry

3 years ago

We sat at the Hibachi Grill for dinner on a Friday night. My daughter and I had the Hibachi steak and chicken and my husband had sushi 🍣. The sushi presentation and taste was outstanding! The Hibachi experience was great.. no complaints at all. The chef was engaging, cooked everything very well and paid good attention to everyone's wishes. The waited was very attentive on filling out drinks and making sure we had everything we needed. It was really good! If I could say one thing I wish I could change is how salty the food is... but that's a personal preference thing! Great job and I'm sure we will be back!

Dawn Cangelosi

6 years ago

I was told this place was excellent! Went in and asked to be sat in the bar.. she said sushi or alcohol I said alcohol. I was sat in a bar with four total chairs. No bar tender. Just the hostess. Ordered some Sakai and waited. Asked for a menu and she was on her cell phone. I got up and got one. Placed my order and she got my soup and salad. Those were Great. The waiter brings my food and says “your the first person to order from the bar. Find that hard to believe. The bar counter was sticky. They had tons of empty liquor bottles in the bar. Wall well and backer. I wouldn’t recommend this place. It is not clean, and it’s one of those places you are not really welcome. At least I felt that way when she brought a box then comes out and says that will be______. Did I look like I was finishe. Well, I paid she took the money and she went back to her phone. Seriously!!!!

Superfamily Allosauridae

Food was very good, but not the best hibachi I've had. Rice was slightly odd, but still good. However, the service was absolutely excellent and the atmosphere was hilarious

shasta kimeo

5 years ago

Wasn't a good atmosphere. He said that we were all complaining. Only one person said anything and she didn't care for carrots. He said all habachi's use carrots. When he gave vegetables to her he said "there is only one carrot in your vegetables." When he was cleaning the grill, he sent some of the hot oily-water towards my husband. It burned his chest skin, and left a big stain in his shirt. Manager only took 8 dollars off the bill.

Location

Contact Information

Hours of Operation

Friday 11 AM–2:30 PM, 4:30–10 PM
Monday 11 AM–2:30 PM, 4:30–9 PM
Saturday 11 AM–2:30 PM, 4:30–10 PM
Sunday 11 AM–2:30 PM, 4:30–9 PM
Thursday 11 AM–2:30 PM, 4:30–9 PM
Tuesday 11 AM–2:30 PM, 4:30–9 PM
Wednesday 11 AM–2:30 PM, 4:30–9 PM

Price Range

$20–30